SEO & Marketing

Search Engine Optimization

The internet is a hub, a library, that holds information about companies from all over the world. The web is often the first place consumers go to find out about your company. They want to know who you are, what you do, and how to contact you. Maintaining visibility and being found easily on the internet is nowadays more important than ever for your bottom line.

Search Engine Optimization (SEO) is a process which uses keyword strategies on your website to promote higher search engine ranking or placement, and to encourage a growing number of relevant and interested visitors. At LAB7 Media, we can optimize your site using specific codes, as well as a few secret strategies to encourage traffic growth.

There are many misconceptions about what SEO is and what it takes to get visitors to your website. Some vendors who claim to know SEO are selling snake oil. They will make a few minor changes to your website, pepper it with a few keywords, take your money and be on their way while you see no noticeable change in your website’s search engine rankings or traffic. The truth is, getting your website to rank well in search engines takes time, patience and expert knowledge of serious Boise SEO Marketing. Hire the experts at LAB7 Media and get it done right!

Managed Search Advertising

Pay-Per-Click is a search marketing tool where advertisers pay a small amount of money every time their ad is clicked by visitors. The system works by providing the advertisers with a set of complex tools designed to create an advertising campaign (we are experts on this). The ads are usually displayed on a designated area called “sponsored links” in search engine pages. Those areas generally occupy the top and right side of your screen on the major search engines.

Compared with conventional advertising, Pay-Per-Click (PPC) is very effective at targeting specific audiences. Unlike other advertising channels, it also provides a reliable way of measuring advertising effectiveness. With LAB7 Media managing your marketing campaign, you get updates based on research and real-time results, you get simple explanations of how the technology is working, and you’ll certainly see the benefits in your sales figures!

Social Media Consulting

Social Media IconsDo you need direction with your social strategy or a better understanding of the technology? Need help understanding Facebook, LinkedIn or YouTube? We offer professional consulting services, and account setup and design, with tools to increase and track engagement. After a LAB7 Media training session, you and your team will be well on your way to gaining popularity online.

Whether you’re using Facebook, Twitter, LinkedIn, YouTube, Google+ or any combination of social media platforms, our team can train your team to use them to promote your brand. Learn all the proven practices for social media management, update a facebook business page with custom tab designs, work with branding elements and clever phrasing to round out the experience for your customers. These and many other tools are at your disposal, but don’t be fooled by “easy” solutions. LAB7 Media will make sure that your accounts are set up the right way, every time. Page vs. Profile? What category am I? We help you set up vanity URLs, custom profile images, backgrounds, specialized tabs, and optimize your profiles, and your team can take it from there. Books and materials are included with training sessions, but even afterward, we will be here to help keep you on the right track.

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